What's in a name? Addressing people by the right name at the right time around the world
Audience engagement is a critical factor in application success. And engaging with people requires addressing them the right way. How you are addressed will depend on whether I'm representing the tax department, a close friend, family, a social media site or a civil or military honours organisation. Thats hard enough in English. But names are even more interesting and diverse in other cultures. This talk looks at recent work by the CLDR Person Names working group to formalise name formatting and introduces `ex_cldr_person_names` as the latest addition to the ex_cldr family of localisation libraries.